My name is Shivani, and I’m an accessory designer and entrepreneur from Chennai, India. Welcome to my blog. 🙂

I studied Accessory Design at the National Institute of Fashion Technology, Chennai, graduated in 2013, and started my first company in 2014, fresh out of college, when I didn’t have much clarity or knowledge about how business or the real world actually functions. 

As I developed a growing interest in sustainability, I went on to start a sustainable and vegan brand of lifestyle accessories called Arture in 2015. I continued to learn things along the way with online courses, blogs on varying topics, and conversations with amazing people I have been privileged enough to meet being my main sources for finding my path. Through it all,

I really felt the lack of a resource for young students or entrepreneurs, particularly in the fashion industry (and particularly in India).

So, that’s what this blog is about. It’s not a fashion or lifestyle blog, and it’s very hard to give it a label but it’s 100% me. I hope to share some of the learnings I have had and continue to have through my journey in design and entrepreneurship, my insights on design thinking and tips to be more organised in an entrepreneurial journey. 

I hope you will find some value in my articles. I invite you to be a part of my journey. Happy reading. 🙂